Empowering a global lifestyle brand’s business strategy with the speed and agility offered by Maersk Air Freight.
The customer
A prominent American conglomerate engaged in the design, development, manufacture and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Over the past few years, China has been a significant driver of growth for the brand. Having generated a significant market share in the country, the company requires a reliable, trustworthy logistics partner to ensure that the seasonality of their products doesn't come with disruptions along the way.
The challenge
Around 43% of the brand’s total footwear and apparel volume comes out of Vietnam. This creates the need for efficient transportation between Vietnam and China and ensure that the products are transported as per schedule owing to seasonality. Transportation pathway between Vietnam and China is one of the critical cogs that determines the success of new product sales in China. However, in May 2022, Shanghai encountered a serious Covid-19 outbreak. The entire city went into lockdown as the government initiated a zero-tolerance policy to the disease. This was one of the most unpredictable times for ocean freight and inland transportation.
There were expectations of serious delays with product launches. The company needed to ensure a steady supply chain to help deliver products from Vietnam to Shanghai on schedule
The solution
Despite Shanghai airport (PVG) facing serious Covid-19 restrictions, the team managed to create a strategic airline partnership and stepped out to fulfil and support commercial flight capacities. With all the necessary safety procedures initiated, passenger-belly were deployed to fulfil customer requests while expediting the process of cargo disinfection and upon arrival. This ensured minimum disruptions despite a severe pandemic outbreak in the country.
The result
Due to the considerable efforts of the Maersk Air Freight team,we were able to achieve significant results:
- A total of 500 tons of shipment moved using air freight
- Transportation time improved from 24-36 hrs to 12-18 hrs
- Timely deliveries to ensure the release of products to market, helping customers align with their strategic plans
Take the next step with Maersk
We customise solutions for our customers to ensure their business benefits from a supply chain that’s agile and flexible. We collaborate with our customers to understand their specific needs and provide solutions which are well suited for the business environment they are operating in. So, take the next step with us for supply chain and logistics solutions that work for your business. Find out more about our Air Freight services .
Looking to pre-empt disruptions across your logistics operations?
Make your supply chain seamless and efficient with the help of solutions that fit your specific business needs. Fill out the form below to hear back from our team of experts.
Thanks for submitting your request.
Something went wrong
Looking to pre-empt disruptions across your logistics operations?
Make your supply chain seamless and efficient with the help of solutions that fit your specific business needs. Fill out the form below to hear back from our team of experts.
无论您需要什么，东升国际 都可以随时为您提供帮助
解决方案
联系东升国际
准备好运送货物？
提交此表，即表示我同意通过电子邮件接收 A. P. 穆勒-东升国际集团及其关联公司接收物流相关东升国际 和营销信息更新。我了解我可以随时通过点击退订链接，取消接收此类东升国际推送信息。如需查看东升国际 会如何处理您的个人信息，请查阅。